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Some customers specifically buy sex toys online, as opposed to at brick-and-mortar shops, because it offers additional privacy. For this reason, most online sex toy retailers ship their products in nondescript, traditional shipping boxes. Some retailers even opt to ensure their brand name doesn’t appear on the shipping box or credit card statements whatsoever.
The Canada sex toys market is expected to witness significant growth over the forecast period, due to the increasing demand for adult toys. Online retailers have a significant presence in Canada due to the customer preference for discrete delivery and offers provided by these retailers. Popular online retailers in Canada include PinkCherry, NaughtyNorth, and Fantasia.
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Uzelac is the former West Coast bureau chief for The Baltimore Sun. She writes frequently on sex, relationships, travel and lifestyle issues. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. Get instant access to members-only products, hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. We’re happy to offer free delivery to West Malaysia for all orders.
The sex toys market in the UK is expected to grow significantly over the forecast period. This can be attributed to easy access to a variety of adult and novelty stores. In the UK, the use of sex toys is believed to help develop a healthy and positive relationship with partners. The belief that the older generation has a lower sex drive is not common in Britain, a majority of the population from 45 years to 54 years have admitted to using sex toys. European countries, such as Germany, Italy, France, the UK, Denmark, and Belgium, are the leading contributors to the sex toys market in Europe.
But buying sex toys can be an intimidating experience for newbies and experienced users alike, and not just due to the buyer’s shyness. High-quality sex toys are often expensive and nonreturnable, you have hundreds (if not thousands) of sex-toy models to choose from, and the criteria for what makes a good sex toy can be highly subjective. Determining what toy will work best for you based on reviews can be difficult because every person’s sexual response is different.
Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.
