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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

LELO iAB, an integral part of the renowned LELO brand, comprises experts and vibrators influencers advising on sexual wellness. Established in 2003, LELO gained prominence for its luxurious and innovative adult toys, offering sleek designs, premium materials, and cutting-edge features like app connectivity. The brand's accolades include awards for design and contributions to sexual health discourse.

"Masturbation sleeves are things that go over the penis that you can either thrust into, or move up and down with the help of your hand," Corrado explains. There’s also the Hot Octopuss Pulse Duo, which can be used with a partner with a vulva for a hot shared experience. Dubbed the first "Guybrator," this toy wraps around the penis and jacks it off using oscillation (or more specifically, something called "PulsePlate Technology"). Originally, they were designed to help vulva owners strengthen their pelvic floor muscles. "It’s legitimately hard for most people to put their arm between their legs and move their hand up and down really quickly," Corrado says. "Stainless steel and glass can also hold temperature, which means you can warm them up or make them cold to experience different temperatures and sensations," Finn says.

Whether you are looking for ball stretchers, male sex toys slings or fucking machines, you have a lot to explore in our sex toys section. We work with some of the biggest names in the gay sex toy realm including Oxballs, Square-Peg Toys and Perfect Fit. Sharing sex toys has risks, including getting and passing on STIs such as chlamydia, syphilis and herpes. If there are any cuts or sores around the vagina, anus or penis and there's blood, there's an increased risk of passing on hepatitis B, hepatitis C and HIV. If you're sharing sex toys, make sure you wash them between each use and always put a new condom on them each time.

"They’re designed to massage the sphincter when they go in and create a pleasure pop when they’re pulled out," they add. Whether you can’t physically use your hands to jack off or simply don’t want to, automatic masturbators are a good bet — they do all the work for you. Others, like the Zalo Desire preheating thruster, are shaped like standard dildos. For high-quality, stainless steel wands, check out anything from nJoy or Le Wand’s Stainless Steel Collection. "Many prostate massagers feature an attachment that hugs up against the perineum (the spot between the anus and the balls)," Finn says. This helps stimulate the prostate from the inside and the outside.

Avoid sharing toys between partners without proper cleaning or using a condom on the toy to prevent the spread of bacteria. In the hands-on approach to manufacturing, you or your employees create the goods in a facility. In recent years, manufacturing sex toys hands-on has become an even more viable option due to 3D printing. This approach gives you maximum quality control but also demands much time and effort. Branding an adult toy business isn’t a one-size-fits-all situation. The market caters to customers shopping for products intended to be enjoyed with others, as well as those shopping for products intended for solo enjoyment.

In terms of search engine results, "sex toys" is a very general keyword already dominated by established brands. Instead, targeting your keywords to be more specific to your brand and products can result in improved search engine rankings. The reselling method is one in which you don’t create your own product, but rather you source and resell existing products. If you’re considering resale, you can buy sex toys wholesale, which you then sell to your consumers. You can also utilize a manufacturer’s white label or private label. Whichever mode of manufacturing you chose has the upside of providing you with unique products that no other merchant sells.

Recent developments include app-controlled toys and collaborations for sexual wellness education. EIS Inc., founded in 2005, is a leading provider of innovative adult pleasure products, offering a diverse range from vibrators to BDSM gear. Dropshipping is a business method in which you don’t stock products yourself, thus alleviating you from the burden of inventory space. Instead, your dropshipping supplier ships the product directly to the consumer. Starting a dropshipping business is especially beneficial to those looking to start selling unique sex toys online with low start-up costs.